What is Yellow Rose by Kendra Scott?
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Meet modern Western style
Yellow Rose by Kendra Scott is a Western-inspired lifestyle brand spanning jewelry, apparel, boots, hats, and accessories. Explore a modern take on Western style through pieces you can make your own and store experiences that bring people together.
- Western-inspired jewelry and wardrobe favorites.
- Personalization through hat customization, Color Bar®, and branding.
- Store experiences centered on hospitality and connection.
The story behind Yellow Rose
Born from life on the Yellow Rose Ranch, Yellow Rose by Kendra Scott reimagines the spirit of the American West through modern, enduring design. Rooted in authentic heritage and refined for contemporary life, the brand translates Western values—conviction, craftsmanship, and connection—into jewelry, apparel, boots, and accessories designed to last.
Founded by designer and entrepreneur Kendra Scott in 2023, Yellow Rose by Kendra Scott serves as both a tribute to Texas and a broader expression of Western independence and strength. Each collection draws on the enduring codes of the West while inviting a new generation to interpret them in their own way. Through every piece and every experience, the brand celebrates a way of living defined by confidence, community, and intention.
Yellow Rose by Kendra Scott is also proud to partner with Nest’s Women of the West Fund through the Kendra Scott Foundation, supporting the next generation of American artisans, makers, and entrepreneurs.
Modern Western style, made personal
Yellow Rose gives you different ways to bring Western style into your wardrobe. Start with jewelry: a bolo necklace, an etched frame, or a horseshoe motif can give a familiar outfit a fresh point of view. Wear one piece on its own, or bring together necklaces, earrings, bracelets, and rings in a combination that feels like you.
The same approach extends to Yellow Rose apparel, boots, hats, and accessories. Try a Western shirt with your everyday denim, pair boots with a favorite dress, or let a rancher hat become your finishing touch. Choose the details you love and build from there.
Discover the Yellow Rose store experience
Yellow Rose stores bring the collection into a setting shaped by hospitality, creativity, and connection. Alongside discovering something new, you can explore opportunities to add a personal touch with help from a stylist.
Each location brings together craftsmanship, personal expression, and a welcoming place to connect. Visit us in:
Discover experiences that help you make the visit your own:
- Hat customization: Explore shaping, branding, and decorative details alongside a stylist to create a hat that reflects your style.
- Color Bar®: Choose from available stones, silhouettes, and finishes to create a jewelry combination that feels like you.
- Hat and boot branding: Add a distinctive touch to eligible hats and boots purchased in store, with styling guidance from the team.
- Beau's Bar: At our Nashville store, Beau's Bar offers a place to gather, toast, and spend time with friends. Named for Kendra's favorite horse at Yellow Rose Ranch, it brings the brand's spirit of connection into the store experience.
Explore our Yellow Rose stores to plan your visit. Experiences and assortments vary by location, so connect with your chosen store for current services, eligible pieces, and availability.
Explore rancher, fedora, and cowgirl silhouettes for a finishing touch that feels like you.
Explore rose motifs, textured chains, and bolo silhouettes to find your personal Western accent.
Discover Western boot silhouettes with embroidered details inspired by the collection’s design language.
Explore Western shirts, denim, and jackets for an everyday look that feels like you.
Frequently asked questions
Yes. Yellow Rose by Kendra Scott is the Western lifestyle brand created by Kendra Scott. Its world includes jewelry, apparel, boots, hats, accessories, and in-store experiences inspired by life on the Yellow Rose Ranch.
Yellow Rose brings Western heritage into modern, everyday style through bolo silhouettes, rose motifs, etched details, and expressive accessories. Pair a single piece with your existing favorites or bring together jewelry, apparel, boots, and hats for a complete look.
Participating stores offer experiences such as hat personalization, Color Bar®, and branding for eligible hats and boots. Contact the location you plan to visit to learn which services and options are available.
Shop Yellow Rose by Kendra Scott online or visit a Yellow Rose store to explore the collection in person. Assortments and experiences vary by location, so connect with your chosen store before your visit.